Juice Box Lifting Club
CLIENT
Juice Box Lifting Club
ROLE
Founder
Lead Designer
Creative Director
YEAR
2020–2022
SERVICES
Brand Identity
Product Design
Content & Campaign
Photography
E-commerce
01
02
03
04
IDENTITY
Badges signal membership, and for a brand called a club it was the natural format. The type had to hold the tension between athletic authority and playful warmth, and work on a chest print, an Instagram post, a thank-you card and a hang tag without losing its character.
THE TIGERS
Tough enough to train, relaxed enough to laugh at itself. In a market full of vector-sharp graphics, the hand-drawn texture made JBLC feel different. The Tigers became the recurring character of every seasonal drop.
PRODUCT & MANUFACTURING
Custom cut-and-sew meant learning to build tech packs from scratch: measurements, placement coordinates, Pantone calls, materials, stitching and labels. Two to three rounds of sampling got us to production-ready specs. The run: 500+ custom hoodies, 200 branded beanies and 100 custom lifting straps.
CONTENT & COMMERCE
The store carried the same energy as the brand: light, fun, never corporate. I directed and shot every campaign with local Cleveland athletes, bodybuilders and creatives, then edited in Photoshop and Premiere Pro. Real people, real environments, zero artifice.
COLLABS & CAMPAIGNS
With ILTHY, one of Cleveland's most respected streetwear labels, I co-designed “Support Your Local Lifter,” a riff on their iconic “Support Your Local Art Dealer” graphic. Designing inside someone else's visual language while making it my own was one of the best constraints I've worked within. The Cheat Day Giveaway pushed the brand into a new audience. Hard training, serious food.
05
$20K
Annual revenue at peak
300+
Customers
500+
Custom hoodies made
“Plenty of brands made you feel like you had to earn your place. I wanted to build one that started by handing you a juice box.”
06
