Real Good Food
CLIENT
WORK TYPE
ROLE
YEAR
2022
When Chief Wahoo was retired, Cleveland lost more than a logo. It lost its cultural shorthand. A thing Clevelanders could wear that said I'm from here without a word.
Cities like New York, Detroit, and Boston have that. A cap that lives outside sports seasons, outside team loyalty, outside wins and losses. Cleveland didn't anymore.
The Challenge
The Strategy
The Solution
Traditional apparel design means waiting on samples or hand-rendering every iteration. We skipped that entirely. 18+ combinations tested in real time. Mood, style, and manufacturing specs all locked before touching a needle.
COLOR SYSTEM
Six colorways drawn from the historical colors of Cleveland sports teams, then aged with a fade and patina to capture the feeling of something worn-in. Each one mapped to something real in the city's identity.
