Real Good Food

Lilac Flower
CLIENT

WORK TYPE

ROLE

YEAR

2022

The Challenge

The Strategy

The Solution

Traditional apparel design means waiting on samples or hand-rendering every iteration. We skipped that entirely. 18+ combinations tested in real time. Mood, style, and manufacturing specs all locked before touching a needle.

COLOR SYSTEM

Six colorways drawn from the historical colors of Cleveland sports teams, then aged with a fade and patina to capture the feeling of something worn-in. Each one mapped to something real in the city's identity.

The colors of endurance. Navy and cream. Wine and gold. Red, brown, orange. Vintage wool, aged canvas, tarnished brass. The rust, the brick, the foundries. These are the colors things become when they've been around long enough to matter. Heritage earned through decades, not seasons.

REFLECTION